Coffee is a journey, Jaunt is your Guide.
A complete brand re-design for Jaunt Coffee Roasters located in San Diego.
The Original Designs
From cultivating relationships with farmers to meticulously selecting beans, Jaunt Coffee strives to not only deliver outstanding coffee but also showcase the story behind it. This mission is seen in the interior of their coffee shop, and as a designer, I wanted to make sure that Jaun’ts connection to nature was clearly shown in its branding as well.
Let’s Design!
“Our current Designs feel too serious. We want to create a brand that feels inviting and modern.” - Jimmy Silva (Owner)
The Space
The New Logo Suite:
The Jaunt Logo character is essential to Jaunt’s mission, emphasizing the exploration that is at the heart of their roasting process. The refined and simplified logo supports Jaunt’s identity as a modern, high-quality, artisanal coffee brand while keeping it recognizable for existing customers.
Color Palette & Fonts
Primary Type
I expanded Jaunt’s old color pallet into 6 colors. This color palette is derived from colors seen in coffee bean plants which further supports their brand’s mission and identity.
Secondary Type
CarlMarx Handwriting is the Primary Type. This font supports the natural handmade ethos of Jaunt Coffee. This font is approachable, legible, and natural. The is used with large amounts of text, to compliment the primary type, maintain legible communications and tie the brand identity together.
Coffee Bags
Front
I designed three custom coffee bags for Jaunts beans, two signature bags that complimented each other, and one premium bag. This included the design of the front, back, side, and bottom as well as a custom label to go onto each bag. I created all designs to fit in die-cut templates for smooth and worry free manufacturing.
Back
Bottom
Front
Back
Premium Specialty Beans Bag
Front
Bottom
Back
Sides
Sides
Custom Labels
These labels compliment the coffee bag designs. The customization of every element of the coffee bags and labels further makes this brand feel premium and high quality.
Bottom
Merchandise
I designed merchandise for fifteen different products. These products help build a stronger community among those who enjoy Jaunt Coffee and give the Brand a more modern, trendy and professional feel.
I worked to showcase the coffee bean plant in a variety of unique ways. The imagery of natural plants and landscapes further highlights Jaunt’s passion to source beans and conect with nature
Icons & Patterns
These icons and patterns can be utilized in various places, from social media to added decoration to store signs. They add fun to communications when photography won’t do the trick.
